Again, I would like to link to one of my previous blog posts because I do think surveys are important in pretty much every field of public relations.
My boss needed help really understanding her clients. Why or why not would they hire an event planner. How much are they willing to pay? Where do they go to find an event planner?
Um. Hello? You can find out these answers soooo easily- create a survey!
I think when I told her that she kind of panicked.. a survey? But that is so expensive- mailing out hundreds of surveys just to get one back?
Although mailing out surveys has some pros to it creating an online survey is a cheap and effective way to get all your answers. surveymonkey.com allows you to customize a survey up to 10 questions, absolutely free. And the best part is they lay out all the results instantaneously. I think my boss ended up getting over 100 replies.
Check out my previous blogs on surveying... can ethics be surveyed?
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