My boss has just moved her business down the street. She has decided to have a re- grand-opening party and wants some media attention.
She has gotten exposure for her first grand opening and nothing has changed in the business except the location... and even that hasn't dramatically changed seeing that it is just down the street.
This situation seems to happen a lot in the PR world: creating media attention where it is not sought out.
So what do we do? We have to make it newsworthy... spin it in a way to the media that if they don't cover it- they're missing out big time. What are they interested in? Why would they find it worth their while to come to the event and/or cover the story?
For my situation, I had to really think about what a journalist would find interesting... A grand re-opening of a small business? Hm. probably not. A small business still prospering in this horrible economy? Hm. probably.
Obviously talk about the move and how it is in a much more prime location but I am really going to stress the fact that although the economy is terrible, this event planning business is still going strong.
And that my friends is something to talk about.
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