Day 1: Write a Press release on something you have no idea about

So, my boss asked me to write a press release about a bridal show coming up. She provided me with a link to the RSVP site with the date, time, and a brief description of the event- but other than that I didn't know much else about it. Obviously, press releases are fairly simple, give the "who, what, when, where, why?" but I had to figure out a way to give the logistics while  incorporating info about the company and most importantly, creating a buzz about the event.

Since the event was being hosted by two companies (the event planning one I am interning at) and a catering hall (which I have never heard of). Of course, I knew about the company that I work for but had absolutely no clue what the other one was about.

My biggest fear before writing this, was that I wasn't going to represent the companies who are hosting the event correctly.

Solution? Research, research, research! Annoying, but necessary. 

After spending a lot of time on each companies website and the event RSVP site I finally felt knowledgeable enough to write the damn thing.

Check it out:

January 31, 2011                                                                  FOR IMMEDIATE RELEASE

Bridal Event to be Hosted by Testa’s Banquet Facility & CR Socials Event Planning

Wedding vendors throughout the area will come together, Sunday, February 20, 2011 from 12PM- 4PM at Testa’s Banquet Facility to make all the bridal dreams come true. The event, which is located at 26 South Center Street in Southington, Conn. is a one-stop destination for brides-to-be to create a wedding to remember.

Testa’s Banquet Facility & CR Socials Event Planning Bridal Event will be featuring numerous vendors ranging from limos companies to makeup artists- so it will be sure to meet every wedding need. The event will provide brides with a personal experience as they meet with vendors. “Guests will be able to sample the great food of Testa’s, find a photographer that fits them perfectly, view beautiful floral arrangements, and see the limos that will have them riding in style on their wedding day,” says Carisa Lockery, owner of CR Socials Event Planning.

Both having great expertise in wedding planning, Testa’s Banquet Facility & CR Socials Event Planning, aim to help create the ultimate wedding that every bride has envisioned. With over 35 years of experience, Testa’s Banquet Facility has two newly renovated banquet halls and also provides event planning and catering services. CR Socials Event Planning offers personalized event planning services which are designed to meet each client’s needs and is able to make special arrangements with vendors to help work within a budget.

Brides, grooms, and planners can attend this event by contacting Carisa Lockery at (203)-710-0245 or Carisa@socials.com or by pre-registering online at www.crsocials.eventbrite.com.  There is a $5 per person admission fee for all attendees.